Frictionless, delicious, good for you.
A fast-casual chain, starting from NYC. The app does the deciding, the tracking and the logging: say you’re hungry — and a bowl built to your taste and your macros is waiting when you arrive.
First store: Manhattan, 2027.
How it works
01
Say you’re hungry.
One tap — or a standing routine. Flip already knows your taste, your allergies, your targets.
02
We cook it. Actually cook it.
A real grill, a guided line, your bowl made to order — not assembled from a buffet.
03
Grab it and go.
Ready when you arrive. Macros logged automatically. Zero admin.
Keep the joy. We’ll do the work.
Deciding under a clock, hitting your numbers, staying delicious — that’s our job. Browsing, trying the new thing, changing your mind — still yours. Total personalisation, zero admin.
The tech, one breath
Behind the counter
Every order is guided step-by-step by a projector over the line — computer brains, human hands. That’s how one kitchen cooks a fully personalised menu at speed: the judgment lives in software, the cooking stays human. New dishes are a software update, not a retraining program.
The team
Built by people who’ve done every piece of this before: a five-restaurant group built and sold; the food program of a leading digital coffee chain; NYC quick-commerce operations at 28 dark stores; restaurant ordering software used by 500+ brands; computer vision from production robot kitchens.