Computer brains, human hands.
An app-only lunch chain where every bowl is built to your taste and macros, and ready when you arrive.
Nobody searches, everybody Googles.
Nobody hails a cab, everybody Ubers.
Lunch is next.
Remove the friction and Flip becomes the default daily lunch for millions.
1.8×
the revenue from the same customer. That’s what removing one step, the queue, is worth.
Sweetgreen S-1, 2021Computer brains, human hands.
Real prototype footage, August 2026. Watch the full loops →
A lunch chain that grows like software.
Our plan is 100 stores in five years from the first. The fastest chains before us took more than seven.
Years from each chain’s first store to its 100th. Flip is our plan; the rest is history.
Any new hire cooks to spec on day one.
The projector guides every step of every order, so hiring and training stop being the bottleneck.
A small store fits almost any block.
App-only means no counter and no queue: about 1,200 sq ft against the usual 2,000 to 3,000. Far more sites work.
Every new store opens to customers already on the app.
Stores share a commissary, crews and one operating system, so each opening makes the next one cheaper and faster to fill.
Operators who’ve done each part before.
Ilia LitviakCo‑founder & CEOBuilt and exited his restaurant group, and consulted on foodtech and robotics. Staged at Relæ and Amass in Copenhagen, and took part in MAD Symposium 5.
Oxana MaurinaCo‑founder & COOScaled Fridge No More from 3 to 28 NYC stores and $40M ARR as COO.
Daniel BurnsCulinary advisorLed R&D for Momofuku Restaurant Group, then earned a Michelin star at his own restaurant, Luksus.
Gennadiy GoldenshteynEngineering advisorRan global engineering for 16,000+ Yum! Brands restaurants. Then built Welbilt’s automation and AI group.
Where we are.
The alpha.
The app, the ERP and the guided grill, working on real food. The footage above is the prototype.
A weeklong pop‑up in New York.
Real customers and real orders, to measure ticket times, cost per first order and repeat rate.
Store 1, Manhattan, 2027.
A vented ground floor of about 1,200 sq ft, five minutes’ walk from dense offices.
We are building the infrastructure for the coming wave of agentic ordering.
Ilia Litviak, Co‑founder & CEO